Lolcats vs writers in 2010
Lolcats became a meme when a huge audience of internet users adopted the idea of combining familiar verbal expressions with cute kitty photos found for free online.
They created a communications system with no rules.
At Someone, we follow ALL the rules!
Marketers study the tendencies, interests, drives and goals of a target audience to produce concepts and ideas that connect.
Writers produce headlines, technical instructions and descriptions to attract and inform. With concepts and offerings that fit defined audience focii, they get to the point without confusion.
Designers and visual artists use colour, dynamics and type to enhance and embellish editorial messages and concepts. Their fine tuned craft refines communications.
Programmers and information architects deliver the promise of the Internet: choice and access. Web users are welcomed to follow their intuition to enjoy clear pathways to the content they’re looking for, almost without thinking.
Process, protocol, systems and service
Listening
First we listen to our clients, customers and partners to establish desires, goals and visions. We learn about your business, your initiative, the products you want to deliver to audiences we define together. We farm the literary scene and listen to your feedback on the fine print gifts we create that embody the craftsmanship you want to give and enjoy. We create communications that bring people together around areas of shared interest and goals.
Building teams
Then, whether we’re building a corporate identity, advertising, interactive, or collateral – or publishing limited edition poetry – at Someone we build a custom team of pros with skills to deliver precise eloquent messages – targeted, memorable and compelling.
Delivering
Someone is committed to providing services, product and communications effectively and accurately, on budget and according to time lines we agree on.
At Someone, we use carefully honed traditional English instead of Engrish but, like lolcats, we communicate in the language of our readers.
Be in touch! When our writers craft messages, the recipients 'get' what we mean.
Happy new year!
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