My Firm Identity Fits: Debby Shapero Propp, Barrister & Solicitor

'Working with Someone was a pleasure and a learning experience.

'I had never given much consideration to how a good business identity was built, nor how many factors were involved. Deborah worked collaboratively with me from the beginning, providing me with an opportunity to participate in the creative process. This has created a sense of ownership for me in the final outcome. Throughout the process, I was prompted to consider the attributes of my firm, and the effect that type, layout and colour could deliver – reinforcing those attitudes or undermining them. I will never see type again in the same way!

'Throughout the various stages of production, Someone designers patiently answered my questions, offered creative suggestions and responded to my input ensuring that the final outcome presents my firm effectively and enduringly.'

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