Someone News: Design, Events, Fine Press

Someone Collaborates with Acclaimed Writer Mark Anderson

This fall, Someone is proud to announce a collaboration with acclaimed technical and technology writer Mark Anderson – as part of an expanded offering to corporate clients. Together we’ll be working with firms looking to make powerful, persuasive and eye-catching white papers, annual reports, case studies, sustainability reports and other branding and marketing materials. We'd be pleased to add your company to our list of valued clients.

Mark is a powerful copywriter with 20 years experience. He’s written for most of the major science and technology publications today (including Wired, Technology Review, Discover, New Scientist and Popular Mechanics). Anderson has been creating compelling copy that draws in savvy and lay readers and reaches out to a wide community of thought leaders. In 2009, for instance, he scored the scoop of the Apple fanboy world when he profiled the team and the technology behind the chip that a few months later powered Apple’s revolutionary new iPad. “It was like winning Willy Wonka’s Golden Ticket,” he jokes today.

"Mark is able to take complicated subjects and make them accessible for the average reader, without dumbing the subject down. He does his research and is very easy to work with—sometimes on short deadlines. I'd definitely recommend him!"
Sarah Elbert, Executive Editor, Delta Sky Magazine

Anderson’s a quick study, has a knack for drilling down to the stories that readers — and customers — want to know. Combine his “exciting” (Publisher’s Weekly) and “compelling” (Chicago Sun-Times) copy with Someone’s elegant and arresting design, for a team

that, combined, makes your services and products stand out and even leap off the page.

Drawing on Someone's expertise in executing brand programs for large corporations, our team makes your effective communications our business.

Your shareholders, clients and prospects demand knockout content: Case studies that generate loads of leads, white papers that usher clients through the sales funnel, annual reports that disseminate your brand and your message to stakeholders everywhere.

Winning awards with clients like Royal LePage Relocation Services, Manulife, TD Canada Trust and Fidelity Investments, Someone employs practiced expertise in typography, graphic design and image treatments, colour systems, surface coatings and specialty finishing like debossing and foil stamping, imbuing distinctive and subtle nuance to our client's brands. Coatings and finishing, while beautiful and remarkable, are also practical solutions for longevity of brand collateral. These print pieces become 'keepers' and stand up to repeat handling and reference.

The Greystone Private Placement Memorandum is a distinguished example of the care and attention to detail Someone delivers throughout every stage of the project. We’re providing contemporary brand positioning in electric online experiences and sumptuous print materials with a global tone and attitude for leaders in Canadian industry.'s integrated content, design and technology strategy is built to meet the needs of companies and organizations facing the emergence of integrated reporting online and in print.

Our team leaders have direct experience developing award-winning traditional and online annual reports, corporate sustainability and responsibility reports -- ensuring smooth production of your report. We deliver solutions that communicate your key messages and themes using the right technology for your situation, whether it's custom built from the ground up or leveraging existing print and online solutions. Our solutions fit the ecosystem of your organization -- after all, it's your communications, your message., doesn't put you in a box.

Innovation is crucial. Web and print communications today are steadily becoming one and the same -- the same content, the same visuals. We strive to provide reporting tools and communications vehicles that matter to your audience, with speed, simple access and usability. Our approach is to leverage the content that we develop with you, and to extend it across media efficiently -- saving time and expense by using technology to extend the value and reach of our work.

Produced On-trend and On-time
Someone’s work with corporate clients has previously earned us accolades and design awards. With Mark Anderson involved, we can't wait to show your marketing team what great design and vivid writing can do for the everyday Annual.

Reach us today by phone or email.

Deborah Barnett, Creative Director at
Email & AIM/iChat: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tel 416 548 7385 ext.201 • Toll-Free 1 866 350 2999

Mark Anderson
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
(413) 727-3600


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