Working with Deborah Barnett Design, Someone put together the entire brand campaign for what was, at the time, a new  subsidiary of the Manulife Financial powerhouse - Manulife Investments. Our job was to deliver a distinct, confident, forward thinking, innovative, and customer-centric brand positioning including style, attitude, positioning, colour, typography, and photographic library, cataloged and codified for the entire brand, across media, and captured in detailed brand guidelines to maintain brand cohesion in multi-studio rollout.