Someone in Cabbagetown

In early February, Someone began with the concept development for a promotional campaign to promote The Union Yoga Centre, an enterprising community hub in Toronto's Cabbagetown.  Beginning this spring, Someone is producing thousands of unique letterpress flyers on its press, which will be strategically distributed at 6-week intervals, through 2009.

Someone's distinctive letterpress printing will cut through the usual morass of door to door promotional mail, establishing a one-of-a-kind, friendly and tactile identity for The Union, and its founder Maggie O'Connor. The flyers' content directs attention to the quality of the instructors while underlining the opportunity to make community connections through the Centre. Each flyer, in the series of four, reinforces easy access to The Union web site where Maggie captures community interest and provides deeper information and links.

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