For this upmarket product launch – a sub-brand campaign – Someone employed and extended Manulife Investments brand standards. The campaign wan an award, for the best new product marketing campaign, Canadian Investments Awards, 2005. Deborah Barnett and Someone created the style with Manulife's in-house marketing teams, creating all aspects of the visual brand – wordmark, colour palette, print collateral and online presence for the launch campaign in French and English.